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The Hispanic/Latino Market

• "Overall, growth in the Hispanic population accounted for most of the nation's growth--56%--from 2000 to 2010." Pew Hispanic Center: http://pewhispanic.org/

• "According to the middle series, the Hispanic-origin population would be the largest growing group. In fact, the Hispanic-origin population would contribute 32 percent of the Nation's population growth from 1990 to 2000, 39 percent from 2000 to 2010, 45 percent from 2010 to 2030, and 60 percent from 2030 to 2050." U.S. Census Bureau: http://www.census.gov/population/www/pop-profile/natproj.html

• "It was estimated by the U.S. Census for 2010 that there were 47.8 million Hispanics living in the United States. (This numb er does not include the undocumented Hispanics). Hispanics are projected to reach over 50 million by 2012. The total population in California for 2010 was 36,308,527. Hispanics in California numbered 13,681,375 in 2010 making Hispanics 37.7% of the total population. The Hispanic population is projected to reach 15 million by 2012." "California leads the other states in Hispanic disposable income." Hispanic Business Report California 2011--IOTD Hispanic Research Center: http://www.lbausa.com/wp-content/uploads/Hispanic-Business-Report-California.pdf

• "The Hispanic population in the U.S., 4.7 million, is the 2nd largest in the world." "U.S. Hispanic entrepreneurial activity is higher than that of any other ethnic group." --America.gov (archive )

• According to the Hispanic Business Inc. U.S. Hispanic purchasing power surged to nearly $870 billion in 2008 and is projected to reach as much a $1.3 trillion by 2015. During the past decade, the rate of growth was more than two times the overall national rate. Hispantelligence estimates purchasing power to be at 9.3% of the total current U.S. purchasing power and project it to be 12% by 2015." "47% of the nation's purchasing power with 50% of the Hispanic population concentrated in California and Texas." --Hispanic Business Inc. They conducted a study; their results can be purchased.

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661.438.1307

1011 E. Ave J.B
Lancaster, CA 93535,

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